Hey, I'm Ezz.

Product,

Strategy & Research

I turn tough product questions into data‑backed answers—blending strategy with pragmatic operating models to launch products that scale. It’s about asking the right questions and building durable solutions that move the needle.

Welcome—here you’ll find the lessons of a Lead Product Manager working at the crossroads of AI, data, and product‑led growth. Dive into short essays and case studies on turning ambiguity into shipped features, scaling SaaS from zero‑to‑one, and leveraging GenAI for competitive edge.

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Dive into my quick thoughts